Overview: The UK’s largest land-based bookmaker William Hill, founded in 1935, launched its online casino back in 2000 and has enjoyed considerable success since. Offers a good selection of card games and attractive bonuses for new and existing players.

The Competition: Being on the iPoker network, William Hill shares its traffic levels, therefore it has an average of 1,400 players at any given time. A healthy number of tables can be found on any game type at most hours of the day. Play tends to be slightly soft on the whole, but more experienced players can be found. Since William Hill is primarily a sports bookmaker, it can often mean that sports betters with somewhat limited poker skills sometimes drift across onto the poker site occasionally, allowing skilful poker players to potentially increase their winnings. The site is not currently open to US players.

Cash Games: The usual selection of Texas Hold’em, Omaha Hi, Omaha Hi/Lo and 7 Card Stud is offered by William Hill. There is also the newer option of Speed Poker also.

Promotions: New depositors can deposit £20 and get £75 in rewards and can participate in the New Depositors Prize Freeroll. There is an attractive 200% bonus up to £1,200 (players have a deadline of 90 days to clear their entire bonus amount). Players can take part in weekly £500 Free Bet Freerolls to win £50 worth of free bets. WHPoints Loyalty scheme for cash games, the amount of WHPoints players can earn earn depends on the amount they contribute to a raked hand. In tournaments, this depends on the amount paid in tournament fees. WHPoints is multi-tiered, so players can gain access to better rewards with the more points they’re able to accumulate.

Tournaments: Players can win free seats by participating in qualifiers, which are held throughout the week, either free of charge or for very affordable buy-ins. The site has a varied and exciting timetable of tournaments, in multi-table and Sit’n’Go options. The Sunday line-up consists of 14 tournaments with over €250,000 in guaranteed prizes. Highroller tournaments have buy-ins from €20 to €250 and guaranteed prizes of up to €100,000. Freerolls tend to be on the small side in terms of prize money.

Software: William Hill doesn’t necessarily boast the most attractive features, but what it lacks in visual appeal it more than makes up for in speed and functionality. Its software is constantly updating, with new improvements including a Time Bank in cash games, tournament pop-up settings and new avatars. The site has a Poker Coach tool to help improve player’s game by calculating odds and providing comments and insights about each hand of cards.

Banking: Banking transactions on the site are fairly standard, with instant withdrawals to Neteller and Quick Cash and withdrawals to credit cards and bank wire taking an average 2-5 working days.

Customer Service: The site has a helpful live online chat and a free of charge, 24 hour poker support number to phone. It has the option of email, but these are not always answered promptly.

Why Join?: The William Hill website is well-known for being reliable and safe, as well as straightforward to use. It has an excellent Poker School, where new players are taught how to play poker. The Poker School also comprises useful features such as a glossary of poker terms, poker tournament tips, advanced guide to poker odds, and heads up tournaments.