Overview: Formed in 1997, Unibet is one of the largest online gambling operators in the European market with over 10 million customers worldwide and a customer base which spans over 100 countries. A well respected casino site and sports book, Unibet is mainly targeted at a European target market and attracts a great deal of recreational players to the site.

The Competition: Unibet’s traffic peaks at just over 1,000 players daily, with an average of about 550 players. The competition is quite soft – much of Unibet’s  customer base stems from sports betting, which brings a lot of amateur players at all levels, even to the high stakes.

Cash Games: Selection of games don’t stray far from Texas Hold’em and Omaha. Buy-ins range for cash games range from €2 to €400. Unibet also has Banzai, a new short-stack short-handed cash game where players can only buy-in for 10 big blinds.

Promotions: New players can avail of a £10 free instant play without deposit and 100% bonus up to €200, as well as entry to 4 weekly €500 Welcome Freerolls and a free €2 Unibet Open qualifier ticket. Players can take part in Unibet Poker Challenges – gathering points by completing minor and major steps, earning rewards with more loyalty points. Cash Game Tickets rewards through achievements and missions. Unibet Poker offers an innovative “challenges” program which ditches the traditional rake-based VIP program.

Tournaments: A generous number of tournaments are run every week on the Unibet site. They have the weekly $150k Guaranteed on Sundays and a monthly $250,000 that pays out over $50,000 to the winner. Daily qualifiers run for these tournaments with buy-ins as low as $5.50. Freeze-outs are a tense but exciting “no second chance” tournament that makes players buy-in and play until they win, or lose all their chips. Multi-buy tournaments are available, as well as Bounty tournaments (players are rewarded for eliminating either a specific player, any player or multiple players).  Unibet Poker also offers qualifiers to big live events on the European Poker Tour, the World Series of Poker and the World Poker Tour, plus to its own Unibet Poker Open Tournament.

Software: Unibet’s software is up-to-date and easily installable. Players are able to create personalised avatars for games and switch their characters and player names up to three times a day during games (giving optimal privacy while playing). Tables are fully resizable making multi-tabling easy; a maximum of 8 tables can be opened by the player for simultaneous play, and there is no loss of speed or stability when these tables are open. Game-play is noticeably fast and stable. Unibet’s online poker guide is written by poker experts, to give players all the assistance the might need. The site helpfully provides player stats during play and the lobby supplies vital table statistics like average pot size, seated-player’s stack size and hands played per hour. Unibet’s 24/7 Player Safety Early Detection System helping players to stay in control and detect any potential dodgy behaviour.

Banking: Deposits can be quickly and securely made by credit card, from bank accounts, via prepaid cards such as Paysafecard and Ukash or through online money transfer services such as Skrill and Neteller. Unibet banking is fairly efficient.

Customer Service: Unibet prides itself on a helpful and accessible customer service, offering a number of options to players needing assistance. They have live online chat 24/7, as well as email and telephone (however, the telephone service is not 24/7). There is an easy-to-navigate help centre where players can find an extensive FAQ guide.

Why Join?: Unibet is an excellent option for recreational players and the site attracts a fair amount of traffic, particularly within Europe. The software is particularly notable, for its up-to-date features and innovative options.